Separating Business from Personal in Facebook

Do you love using Facebook with your friends but know you’re missing out by not using it in business?  Do you feel guilty when you post a business promotion and would prefer not to bug your friends?  The good news is there’s an easy way to separate Facebook personal use from business within your personal account.

The answer is to group your friends by lists.  Once you do that, you can selectively post to the appropriate list(s).  Here’s how to do it, step by step.

Log into Facebook and go to your Home page.  From the left column, locate the section on Friends and click on More, which is just to the right.  At the top right of this Friends page, you’ll see a button called Create List.

Create two lists:  one labeled Business and one labeled Personal.  You can create far more than two if you want, but for now, start with two.  Click the Create button and it will then ask you if you want to add friends.  Click that button and select the friends you want to add to each list.  In some cases, you’ll want a friend to be on both lists, and that’s fine.  Once you’re done, you’ll have a list of business friends and a list of personal friends.

When you post an item, you can select which list you want to see your post.  If you’re showing private events like birthdays, weddings, drunk parties, and grandbabies, you may only want friends to see those posts.  If you’re pitching a new product, your business list should see that post, but you might not want to bug your friends.

Enter your post as usual and locate the Custom button to the left of the blue Post button.   Select the list of friends that you wish to see this post.  Then click Post.  You’ve now successfully separated your personal and business friends and posts on Facebook.

Almost every social media account has a way for you to separate business from personal, so don’t let this excuse be a reason to miss out on some great marketing opportunities for your business.  

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